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Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design

eglobalis

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design The post Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design appeared first on Eglobalis.

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The Must-Have Elements in Successful Omnichannel B2B Marketing

Customer Think

In the dynamic world of B2B marketing, omnichannel strategies are no longer a luxury but a necessity for truly engaging buyers. With an ever-expanding array of digital options at our fingertips, the real challenge lies in weaving these elements into cohesive campaigns that captivate rather than overwhelm.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. But … The value of a purpose-driven strategy hasn’t always been obvious in B2B. This includes B2B. CX is everywhere.

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Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design

Customer Think

Original article: [link] Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand.

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Part 2: Omnichannel Self Service for B2B Customer Support

TeamSupport

Customers prefer omnichannel support options. Industry research implies that most organizations still haven't implemented omnichannel support, and in fact many don't have agents cross-trained to handle multiple channels at all. Companies save time and money by reducing handling times and increasing first-contact resolution.

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Part 1: Omnichannel Self Service for B2B Customer Support

TeamSupport

In Part 2 of this series we explore why omnichannel self-service options are beneficial to both agents and customers (and as a result, for the company as a whole). It’s also important to remember that when a customer uses IVR for support, they are probably expecting to speak with a live representative, not a self-service system.

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Why use omnichannel marketing to increase customer experience and sales effectiveness?

Customer Think

Image credit: Adobe Stock In many ultra-competitive markets and industries, and particularly for large enterprises, omnichannel marketing is no longer a remote, vague idea, or a “nice-to-have” – it’s a crucial strategy for survival.