Getting B2B Buyer Personas Right: 9 Mistakes to Avoid
SugarCRM
SEPTEMBER 23, 2021
Demographic information, including educational attainment. As you begin the persona development process, be sure to avoid these common mistakes: Following a B2C Buyer Persona Model. But even though B2C marketers use buyer personas for similar reasons, the actual persona model is quite different when looking at B2B vs. B2C.
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