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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director. Customer experience (CX) has become a critical factor in the success of businesses worldwide. THIS is why convincing executive leadership to prioritize and invest in CX initiatives can be a challenge.

CX 94
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6 ways to renew (and stick to!) your CX vows

1 to 1

Are we keeping our CX vows to customers and employees? Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Renewing your CX vows begins with the basics.

CX 26
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

With almost 30 years in the customer experience domain, Annette Franz, CCXP is the Founder and CEO of CX Journey Inc. She is also the 2020 CXPA Board Chair and an Advisory Board Member for CX@UCI. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.