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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

CX 442
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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. Too often, I see romanticized views of CX as a feel-good concept, but true success lies in execution and outcomes.

CX 406
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May the Customer Experience (CX) Force be with you!

ECXO

May the CX Force be with you! Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value. Application in CX : • Empathy Mapping & Personas : Develop detailed customer personas, similar to how characters are developed in a story.

CX 296
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Designing and Rolling Out a Global Customer Experience Strategy Introduction Delivering exceptional customer experience (CX) is essential for any successful business. A truly effective CX strategy goes beyond basic customer interactions, integrating every aspect of the organization to provide seamless and high-quality customer engagement.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

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The Double Agents of CX: Who are they and what do they do?

ECXO

The Double Agents of CX: Who are they and what do they do? This may involve investing in a robust customer relationship management (CRM) system, customer engagement platforms, and analytics tools to gain valuable insights into customer behavior and preferences. The post The Double Agents of CX: Who are they and what do they do?

CX 358
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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

To facilitate collaboration between CX (Customer Experience) and Finance, the company can set a shared KPI related to customer retention rates and link it to financial performance metrics. Encouraging departments like Sales and CX to share customer feedback in these meetings can also help Marketing tailor its strategies more effectively.

CX 347