Remove Customer Acquisition Remove Customer Experience Remove Florida
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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

Let me tell you what happened to me when I decided that I was going to change cable companies in Florida. When I took it there, they kept me waiting in the hot Florida sun. The signal that the interaction sent was that the cable provider is not interested in having anything but a transactional relationship with customers.

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Intersecting Viral Marketing With Emotional Customer Connection: TD Bank’s ‘Home Run’

Beyond Philosophy

TD created a microsite to collect and display ‘Make Today Matter’ stories, and they posted local community program achievements, as varied as trail restoration to puppy adoption, in market locales such as Southern Florida and Philadelphia. In July, TD Bank released a YouTube video ( [link] ) which got 4 million views in just 5 days.

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The Preoccupation With Pre-Customers

Beyond Philosophy

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.

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CX expert Jay Baer on creating experiences that get your customers talking

Intercom

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

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Forrester’s 2020 CX Index Report: CX Scores Rise Even During COVID

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With many previous predictions on the US economy now registered moot, experts are now weighing on what it means to deliver relevant customer experiences. Forrester’s 2020 US Customer Experience Index Report captured the early effects of the pandemic. Health Insurers: Florida Blue (72.1) Banks (direct): USAA (78.6)

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