Remove Customer Acquisition Remove Customer Relationship Remove Florida
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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

Customers who leave their old cable company to save a few dollars for the first six months may be likely to leave you as soon as they possibly can when they get a better deal somewhere else. Transactional relationships are not inherently wrong; you don’t have to have a close relationship with every business with which you interact.

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The Preoccupation With Pre-Customers

Beyond Philosophy

It’s extremely important for targeting the best customers that their array of value requirements are well understood and that the resources devoted to getting these customers be well-applied. Companies can achieve a higher, more attractive cost/benefit ratio for customer acquisition and advocacy efforts.