Customer Acquisition Direct Marketing Gaming 
Beyond Philosophy
JUNE 23, 2015
and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Wireless text messaging is widely used in the U.S.; Another sweepstakes program secured 126,000 registrants.
Customer Bliss
AUGUST 3, 2018
There’s still a need to raise the game on the science. Spend time determining your customer lifetime value. As head of the firm’s Customer Strategy and Marketing practice, Mr. Markey is an expert in customer and employee loyalty, new product development and customer service strategies.
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