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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals. Governance mechanisms should be put in place early, led by leadership. In practice, successful companies form cross-functional teams to tackle customer experience projects.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

IKEA’s vision of creating a better everyday life is reflected in their commitment to sustainability, affordability, and innovative design. Philips focuses on improving people’s health and well-being through meaningful innovation, aligning their culture with this vision through extensive training programs and open communication.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Coca-Cola’s vision of refreshing the world and inspiring moments of optimism is reflected in their commitment to sustainability and innovation. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values.

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The Double Agents of CX: Who are they and what do they do?

ECXO

According to the Cambridge Dictionary, the definition of a double agent is “a person employed by a government to discover secret information about enemy countries, but who is really working for one of these enemy countries”. Furthermore, implementing the right technology and tools is paramount for the success of your customer success team.

CX 358
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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

Adaptability and Innovation: H2H encourages businesses to view their operations from a more human-centric lens, leading to innovative solutions tailored to real human needs and desires. Sustainable Growth: By focusing on meaningful relationships, businesses can achieve more sustainable growth.

B2C 156
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B2B Customer Experience Governance

ClearAction

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

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Special Guests

ECXO

A creative at heart, Mike is always innovating ways to apply the power of stories to CX and those to strategy. The journey continues… with real innovation. He has extensive expertise in customer relationship management, customer decisions, and self-learning.