Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). Streaming media: (Apple Music, Netflix, Prime Video, Spotify, Stitcher, YouTube) 38.8%. Personal finance: (PayPal, Revolut) 41.0%.
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