The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience
ECXO
JANUARY 21, 2025
A Golden EraFor a While At the height of their success, Apex was raking in profits and expanding globally. Meanwhile, negative reviews flooded social media and online marketplaces. Action: Create multiple channels for feedback (surveys, social media, support tickets) and set up a system to analyze and act on it.
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