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Perhaps that’s the reason why we recorded an over 15% increase in our readership in 2020. In appreciation of your loyalty, we have summarised the top twenty articles we published in 2020, so you can check that you didn’t miss any, or remind yourself of their usefulness: #1. It depends? I am probably in the third camp.
Either way, we’d like to thank you all for your support in 2020. Five Brilliant Ideas to Boost your Insight Development. Ever wondered why you struggle to develop actionableinsights. Are you too hoping that technology and specifically artificial intelligence (AI) and machine learning (ML) will save your business?
In 2020, Zendesk’s Customer Experience Trends found that 69% of consumers attempt to solve issues on their own. This CRM software will need AI and machine learning (ML) features to present a meaningful analysis of all that data. Modern workplaces need modern CX solutions, which involve CRM software and AI- and ML-enhanced analytics.
In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Large volumes of qualitative data turn into actionableinsights. Satisfied customers are also paying customers, so keeping them happy also helps your bottom line. The result?
Urgent needs of the 2020s are not yet discussed widely, due to preoccupation with AI and other tech, lots of new people in the CX field since the hub-bub of 2020 (restructuring, layoffs, great resignation), adopting CXM playbooks from tech providers, and over-focus on tactical rather strategic CXM. I highly recommend ClearAction!
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