May, 2024

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The Generative AI landscape: The good, the bad and the boring – Interview with Don Schuerman of Pega

Adrian Swinscoe

Today’s interview is with Don Schuerman, the CTO and Vice President of Product Strategy and Marketing at Pegasystems. Don joins me today to talk about the […] The post The Generative AI landscape: The good, the bad and the boring – Interview with Don Schuerman of Pega first appeared on Adrian Swinscoe.

AI 214
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STUPID QUESTIONS (AGAIN)

Futurelab

#NoBullshitCX #20yearsFuturelab “See the bigger picture.” Remember last week’s column on the outsider’s perspective? Here is another story about it from our work for the contact center of a car manufacturer. We reviewed their overall CX strategy (more on this topic later) and looked at the way they operated–from a customer perspective. Knowing how often companies run on the“we always did it this way” principle, I asked as many “stupid questions” as I could.

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CX Design Part I: How Leading Enterprise Tech Firms Overcome Complex Challenges

Customer Think

Article source: [link] Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity.

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CX Retail UK 2024

CX Network

Join the CX Retail Exchange to be a part of the next wave of retail excellence, and to define what customer experience holds “in store” as the constantly online customer decides which brands they will.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Why Customers Make Instant Decisions And How To Effect it

Beyond Philosophy

A Master Class Part 1: Unlocking The Psychology of Customer Experience With this episode, we begin an eight-part series exploring customer behavior and the psychology that drives it. Each part will delve into the various psychological aspects of Customer Experiences, offering practical advice on understanding and influencing them. Our focus today is on why customers make quick decisions and how you can sway those decisions in your favor.

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Encouraging Empathy, Understanding, and Open Conversations Surrounding Mental Health

Execs In The Know

It’s May, Mental Health Awareness Month, so just checking in… “How are you doing?” This is a time to raise awareness about mental health’s impact on a person’s overall well-being. Amid daily life and the ongoing stressors from global events, prioritizing mental health is more crucial than ever. In fact, according to Calm’s 2024 Voice of the Workplace Report, there’s a lot of work to be done: a staggering 69% of survey respondents said their mental health stayed the same or got worse in the

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CX Design: What Can Companies Do to Compete with Tech Giants? – Part II

eglobalis

Simplifying CX Design: What Can Companies Do to Compete with Tech Giants? - Part II The post CX Design: What Can Companies Do to Compete with Tech Giants? – Part II appeared first on Eglobalis.

CX 77
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The CMOs 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

Customer Think

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognise the critical role that strategic, data-driven customer engagement plays in their company’s success.

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Trends in customer journey management solutions and digitalization

Qmatic

Digital, hardwareless solutions and seamless integrations paired with data collection for business intelligence – all hosted in the cloud. That is how I would summarize the latest and greatest within customer journey management. Let me tell you a bit more about the opportunities at hand when it comes to modern digital customer journey management solutions.

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The Power of Psychology: Effortless Ways to Build Customer Loyalty

Beyond Philosophy

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: One of our podcast listeners stumped me a bit with a recent question. Sonia Montella asked for a detailed explanation of customer loyalty and why we need it. I decided that such a good question deserved a good answer or, at least, the best possible answer I had.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Interviewing for Customer Experience Rockstars

The DiJulius Group

Designed to Gauge a Candidate’s Service Aptitude Potential The brands that will survive the next decade will be the ones that remained relentless with their hiring standards. You get what you pay for; hiring great people is an investment. Every employee is like a stock in your investment portfolio. The rock star rule is. Read Full Article The post Interviewing for Customer Experience Rockstars appeared first on The DiJulius Group.

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5 Effective Strategies to Build a Strong Personal Brand in the Digital Age

SurveySensum

Personal branding refers to achieving a prominent identity for an individual. Having a strong personal brand is necessary if you want to be recognized as an authority in your field. Personal Branding Strategies What matters most in personal branding is connecting with your target audience and paying close attention to their feedback. Cultivating a warm and authentic relationship with all those connected to your personal offerings is key to earning trust and credibility.

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Stopping the Stupid: Leveraging OKRs For Better CX Results

Doing CX Right

Learn proven simple tactics to deliver more customer value. It includes 'stopping the stupid' and using OKRs to focus on high-impact tasks that accelerate business results. The post Stopping the Stupid: Leveraging OKRs For Better CX Results appeared first on Doing CX Right.

CX 52
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Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

Customer Think

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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5 Free Digital Marketing Courses To Study In 2024

NGDATA

Digital marketing skills are in high demand and can potentially be worth $1.5 trillion by 2030. A career in digital marketing can offer earnings of up to $124,000. There are several free digital marketing courses available, including LinkedIn Learning, Google Digital Garage, PPC University, HubSpot, and Meta. Source The post 5 Free Digital Marketing Courses To Study In 2024 appeared first on NGDATA.

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The Ticket: Exploring customer service career paths in the age of AI

Intercom

All jobs naturally change and evolve over time, and technological advances are often the catalyst. The impact of AI on customer service is the latest example of new tech leading to rapid change – support roles and career paths are being completely reshaped. AI has opened up new opportunities for customer service teams to enhance efficiency and productivity, as well as create fast, high-quality customer experiences.

AI 52
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154: Time to Have Some Insights

The DiJulius Group

There’s a future where captivating presentations and innovative branding strategies set your business apart. On this episode of The Customer Service Revolution, John and guest Chris Kocek, CEO of Gallant Branding, share the secrets to delivering presentations that will engage your team and ignite a shared vision that eclipses price wars. Chris brings his wealth.

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Making Self-Service More Intelligent

DMG Consulting

Making Self-Service More Intelligent View this article on the publisher’s website Omnichannel self-service solutions are a requirement for companies that want to deliver a cost-effective and consistently outstanding customer experience (CX). Intelligent virtual agents (IVAs)—a.k.a. chatbots, voicebots, or just plain bots—can automate many tasks and inquiries previously handled by live agents, reducing operating expenses.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Making Things Right: Examples of Customer Service Recovery

Help Scout

When something goes wrong, that’s not the end of the story. Learn how to turn a negative situation into a positive customer experience with a service recovery plan.

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Decoding the Critical Components of Buyer Trust

Customer Think

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can’t create buyer trust, but the right marketing approach can make it more likely trust will develop.

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Use These Digital Marketing Strategies to Increase Your Visibility.

NGDATA

Local internet marketing is key for businesses to attract foot traffic and online customers. Effective local SEO and diversified online presence through directories, community engagement, and local search ads can boost your success by reaching potential local customers. Source The post Use These Digital Marketing Strategies to Increase Your Visibility. appeared first on NGDATA.

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5 Ways a Private Marketplace Enhances the Buying Experience

SurveySensum

Welcome to the private marketplace (PMP), where advertisers and publishers come together to optimize the buying experience and maximize campaign performance. In 2034, it’s anticipated that real-time trading will seize 25.9% of the market share, with the private market (PMP) segment forecasted to claim 19.0%. Sounds like PMP is a promising tool to use in a digital marketing strategy, doesn’t it?

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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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How to Streamline Customer Service – 7 Actionable Strategies

Comm100

The demand for fast, efficient, and personalized customer service is growing – and growing fast. 54% of global consumers have higher customer service expectations than they did just one year ago, according to a recent Microsoft study. So how can businesses rise to mee these expectations, while keeping a lid on budget and resources? The answer is to streamline customer service through intelligent technology, AI-powered automation, and empowering agents.

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TeamSupport: The Customer Support Software Powerhouse

TeamSupport

In the ever-evolving landscape of customer service software, TeamSupport stands out with its dedicated focus on enriching customer support. It differs from other platforms by emphasizing a holistic approach to each customer interaction. Zendesk, another significant name in this space, also provides robust solutions for customer service. Let’s discuss TeamSupport's specialized features, illustrating how it eclipses the standard offerings by providing an in-depth, value-driven service at a more ac

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Beyond the Biscoff: Thoughts on Building Customer Loyalty

Help Scout

When a customer reaches out to us for help, what can we do to make them feel welcome and cared for while also making them feel that their money is well spent? Read on for one support pro's thoughts on building customer loyalty.

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Four Strategies to Revolutionize B2B Revenue

Customer Think

The business-to-business (B2B) revenue landscape has significantly transformed over the past two decades. Old playbooks no longer suffice; we require dynamic strategies that merge hyper-automation, personalization, AI, and digital scalability. Here’s How to Excel in Today’s B2B Revenue Ecosystem: 1.

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7th Annual CX Report by The Northridge Group Uncovers Priority Training Focus

JUST RELEASED! New research reveals 92% of business leaders would like to provide additional training to their customer service representatives. Soft skills training stands out as a priority area of investment and/or improvement. Check out The Northridge Group’s latest CX research report —the 7th annual CX survey of 1,000 customers and 250 business executives—to see additional statistics as well as insights that businesses can use to benchmark their customer service and improve the overall exper

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Why This One Unique Marketing Approach is the Key to Business Growth

NGDATA

Brandformance combines branding and performance marketing to measure the effectiveness of a marketing strategy. A blended approach of branding and performance can result in better results for global brands. Strategies for growing your reach with a brandformance approach include defining channels, developing a performance budget, diving into metrics, determining target audience and key messages, and updating and refining processes.

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Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges

1 to 1

This article is published through a partnership with the European CX Organisation (ECXO). View the original and learn more about the ECXO. Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity. Intuitive, clear designs make it easier to generate adoption, decrease customer success costs, and help customers adopt the solutions easily with the right onboarding

CX 26
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10 Examples: The Impact of Closed Loop on Customer Service

SurveySensum

In today’s customer-centric business environment, feedback isn’t just a bonus—it’s the lifeblood of success. From shaping product development to empowering employees, building trust, and boosting loyalty, a well-oiled closed feedback loop is the secret weapon that elevates customer experience to new heights. But what exactly is a Closed Feedback Loop?

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The 5 Advantages of Custom Research Panels

PeopleMetrics

Imagine making crucial business decisions based on data where nearly half of the responses might be unreliable. Recent findings show that 46% of respondents from some large online panel providers deliver poor-quality data! Examples include respondents who claim their medical expenses are 16 times higher than reality and others who speed through a detailed 203-word concept in just 11 seconds.

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When Customers Win, You Win: How to Deliver Value That Transforms Your Customer Experience

Speaker: Donna Weber - Customer Onboarding Expert

Customer onboarding is so much more than going live with your product and driving adoption. The truth is, onboarding is the most important part of the customer journey. When you set positive first impressions, establish trusting relationships, and quickly deliver meaningful outcomes, you create customers for life. Invest an hour with Donna Weber to learn why your customer onboarding is critical to your success.