How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes
ECXO
MARCH 6, 2025
Voice of the Customer and Feedback Loops Listening to customers is at the heart of any customer experience initiative. A robust Voice of the Customer (VoC) program ensures that the CX transformation is guided by actual customer insights rather than assumptions. Mar 11, 2020). Oct 08, 2024). Forrester Research Summary.
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