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How to Lead a B2B CXTransformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CXTransformation in B2B Todays business customersexpect seamless, responsive, and value-rich interactions at every stage of the partnership. Equally important is visible sponsorship.
In my article “The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business” , I discussed how over-reliance on NPS can provide an incomplete view of the customer experience.
Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX CXtransformation is no longer a nice-to-have, it's a necessity” – concludes Forrester , one of the most influential research and advisory firms in the world. A talent shortage will be evident.
artificial intelligence Artificial Intelligence (AI) is still the same old good AI, but now it’s brought to the customer experience field. According to Accenture , 85% of customer interactions will be managed with AI by 2020. We’re moving towards personalized omnichannel experience in B2B customer journeys.
We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX CXtransformation is no longer a nice-to-have, it's a necessity” – states Forrester , one of the most influential research and advisory firms in the world. It will be growing and growing.
artificial intelligence Artificial Intelligence (AI) is still the same old good AI, but now it’s brought to the customer experience field. According to Accenture , 85% of customer interactions will be managed with AI by 2020. We’re moving towards personalized omnichannel experience in B2B customer journeys.
In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. Are we keeping our CX vows to customers and employees? Step #4: Develop a digital transformation strategy Now that your current capabilities and future goals have been collected, it’s time to act.
If youre wrangling multi-channel feedback and need AI-driven analysis to highlight high-priority issues, InMoment is a prime option for mid-sized to large enterprises aiming for rapid, data-driven CXtransformations. Pricing InMoments rates are customized for each organizations data volume and features. Webex Contact Center).
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