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Here we are in 2020 with much better data collection than we’ve ever had. There needs to be a new way to organize that behavior data (that’s largely click data), and marry it together with the qualitative data that might be sitting in your CRM or other tools. Alex contends that anyone can do the same.
According to Gartner , dark data is the type of information companies gather, but fail to proactively use. In 2020, 93% of all data was dark and unstructured. For most companies using mediocre software, dark data can pose more risk than opportunity. Public Source Data. Public source data is just as valuable.
In 2020, we witnessed paradigm change in different avenues of our life. The current breed of databases and storage devices will fall short of these capabilities, and contact centers will need modern data analysis tools to transform the unstructureddata and gather meaningful insights.
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