eglobalis

MARCH 30, 2025

[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? These tools provide a simple numerical snapshot, but their simplicity is also their Achilles heel.

AI 346

AI CX Sentiment Analysis Predictive Analytics 346

Lumoa

JANUARY 11, 2022

NPS surveys or full NPS analytics? The question of “What should you invest in: survey or analytics?” Without a properly crafted customer survey, you would not get enough data. And without great analytics, you would not understand your data. reminds me a lot “Chicken vs. Egg”-dilemma.

NPS 97

NPS Net Promoter Score Sentiment Analysis Text Analytics 97

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 78

Customer Experience Net Promoter Score NPS Start-ups 78

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 78

Customer Experience Net Promoter Score NPS Start-ups 78