AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?
eglobalis
MARCH 30, 2025
For years, metrics such as the limited Net Promoter Score (NPS) and customer satisfaction (CSAT) surveys have been the backbone of CX perceived measurements along some other metrics and data. In sum, while surveys like NPS are easy to administer and benchmark, they often fail to capture the depth, immediacy, and drivers of customer sentiment.
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