Stop Moaning about the State of CX… and Start Measuring Performance vs. Customer Expectations
Customer Think
MARCH 13, 2024
” (Forrester, 2023) “From late 2018 to mid-2022, U.S. customer satisfaction declined almost every quarter as the ACSI fell to its lowest level – 73.1 – in nearly two decades.” “CX Quality among brands in the US declined for an unprecedented second year in a row.”
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