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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. This vision serves as a North Star that guides the entire program.

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Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services

ECXO

From a client perspective firm offering CX-related PS / consulting – in enterprise technology, telecoms, electronics, and beyond – are superficially similar. There’s a lot of jargon in CX. This is the language of CX. How to build client PS centricity Change management is often the hardest part of CX. The reason?

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The 2022 Customer Experience Predictions from 10 international top CX experts

Steven Van Belleghem

Customers are smarter than ever and know what a good CX looks and feels like. Jeremiah Owyang, Tech Analyst @ Kaleido Insights: Brands are using NFTs to Drive Customer Engagement and Loyalty for their CX Strategy. There are two thoughts I have on CX in 2022 and beyond. The customer’s expectations continue to evolve.

CX 123
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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

CX is everywhere. Businesses want a seamless CX just as they do in their personal lives. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022. Employees that are driven by shared purpose and values feel more motivated, engaged and empowered = a better CX. Let’s first look at your CX.

B2B 367
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What items should we focus on to improve our CX in 2022?

DMG Consulting

Question: What items should we focus on to improve our CX in 2022? Answer: Delivering an outstanding customer experience (CX) at all touchpoints in the customer journey requires the right blend of people, processes and technology. The post What items should we focus on to improve our CX in 2022?

CX 84
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2022: The year of customer service-led growth

Zendesk

Invest in CX to grow your bottom line and secure leadership backing. According to our 2022 Zendesk Customer Experience Trends report , the pandemic didn’t make customers more forgiving—if anything, they’re more discerning. Now is the time to make CX a priority. There’s a real risk in delivering subpar experiences.

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2022 is the Year of Digital Customer Experience Excellence – Here’s Why

Comm100

If you found out that your customers would pay more for a better customer experience (CX), would you consider investing in improving this experience? With so much riding on CX, alongside momentum from the pandemic, 2022 will see digital CX excellence become a key growth strategy across industries.