Stop Moaning about the State of CX… and Start Measuring Performance vs. Customer Expectations
Customer Think
MARCH 13, 2024
“CX Quality among brands in the US declined for an unprecedented second year in a row.” ” (Forrester, 2023) “From late 2018 to mid-2022, U.S. customer satisfaction declined almost every quarter as the ACSI fell to its lowest level – 73.1 – in nearly two decades.”
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