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Unlocking Growth: Key Insights from HubSpot’s GROW Europe 2024 Event

Adrian Swinscoe

I’ve followed HubSpot’s progress over the years from them pioneering the inbound marketing space over 15 years ago to where they are now a provider of […] The post Unlocking Growth: Key Insights from HubSpot’s GROW Europe 2024 Event first appeared on Adrian Swinscoe.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Telstra (Australia, APAC) Telstra leverages social media management tools to monitor customer sentiment and engage proactively. These tools help in addressing customer issues promptly and maintaining a positive brand image, which is crucial for customer retention.

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15 Customer experience predictions for 2024

Adrian Swinscoe

For the last five years, around this time, I’ve compiled a set of customer experience-related predictions for the coming year. For each article, I gather together […] The post 15 Customer experience predictions for 2024 first appeared on Adrian Swinscoe.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers. Oct 08, 2024). Sept 16, 2024).

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The imperative of customer trust in 2024

Adrian Swinscoe

How to gain and keep a customer’s trust has become an ever-present challenge in recent years, with customers becoming increasingly concerned about data, privacy and security […] The post The imperative of customer trust in 2024 first appeared on Adrian Swinscoe.

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5 Email Marketing Campaigns That Increase Customer Retention

Customer Think

billion by the year 2024. This is why more businesses are exploiting the advantages of email marketing to reach customers. Email marketing is so important to customer retention that you’re missing […]. According to Statista, that number could reach an estimated 4.5

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A comprehensive guide to Customer Data Platforms in 2024

Adrian Swinscoe

In the ever-evolving digital landscape, businesses of all sizes are grappling […] The post A comprehensive guide to Customer Data Platforms in 2024 first appeared on Adrian Swinscoe. a Content Writer for Kings Research.