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This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictiveanalytics, and streaming data to capture customer insights in the moment. Crucially, real-time feedback isnt limited to explicit ratings or comments.
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While Qualtrics is noted for its predictiveanalytics and advanced surveys, SurveyMonkey is known for its user-friendly drag-and-drop user interface and automated NPS calculation. With its innovative and AI-driven capabilities, it helps organizations collect feedback, analyze it, and create actionableinsights to drive growth.
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