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[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? To manage this flood of information, organizations increasingly rely on automation and AI.
No matter how talented you are as a customer experience or market research professional, you need a team to build and sustain a world-class Voice of the Customer (VoC) program. In the next blog post, I focus on Lesson 16 in the age of AI and external partners.) This is as true in 2025 as it was in 2017. Your Best Friend in VoC?
Back in 2017, I wrote about the critical importance of communication in Voice of Customer (VoC) programs. I was emphasizing daily huddles and paper posters on walls - and while these personal touches still matter (a lot in some cases), AI has revolutionized how we can amplify these communications in ways I never imagined.
Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Effective leadership necessitates leveraging real-time service data and AI to gain a comprehensive view of the customer journey and sentiment upfront.
Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. A comprehensive approach that integrates multiple feedback sources, including Voice of the Customer (VOC) metrics, data analytics, and AI, is essential for a complete understanding.
Comparison Table of the Top 15 SurveyMonkey Alternatives & Competitors in 2025 SurveyMonkey Alternatives Features Free Trial Free Version Pricing G2 Rating SurveySensum Inbuilt survey templates Provide AI-enabled text analytics Powerful dashboard for quick view analysis Enables integration with HubSpot, Zendesk, and more.
Qualtrics Large enterprises Predictive analysis Benchmarking Advanced reporting capabilities AI-enabled analytics Contact Qualtrics for pricing details 4.4 Top 10 CustomerGauge Alternatives in 2025 1. Top 10 CustomerGauge Alternatives in 2025 1. Top 10 CustomerGauge Alternatives in 2025 1.
Artificial Intelligence Artificial Intelligence (AI) is still the same old good AI, but now it’s brought to the customer experience field. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. With AI, you can get answers to most of your “why” questions.
Companies that were expecting to move digitally in 2025 are already here. . Serve digital CX with new innovative technologies such as AI chatbots, intuitive applications, quick sentiment feedback with NLP, text and sentiment analysis, comprehensive CX platforms, and more. . Which is why Digital CX Transformation is required.
Real-World Cases of Companies Moving Away from NPS Fujitsu Fujitsu transitioned from NPS to a comprehensive Voice of the Customer (VoC) program, integrating various feedback sources to better understand and respond to customer needs. What’s Next in VoC as Traditional Customer Surveys Fade from Our Memories? Eglobalis, [link].
Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. A comprehensive approach that integrates multiple feedback sources, including Voice of the Customer (VOC) metrics, data analytics, and AI, is essential for a complete understanding.
Over the past three months, Ive written 41 blog posts each revisiting a lesson from my book Listen or Die (along with the conclusion) through the lens of whats changed (and what hasnt) in the age of AI. What emerged is a modern roadmap for any company looking to build or evolve their Voice of Customer (VoC) program today. Automate it.
Net Promoter Score (NPS) has been a cornerstone of Voice of the Customer (VoC) programs for decades. Fast forward to 2025, and while AI has revolutionized how we collect and analyze customer feedback, one truth remains: NPS isnt going anywhere. Instead, AI enhances what we can learn from NPS and how we can act on it.
In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. The foundation of this integration is a VoC software platform! Example : A retail chain uses an AI-powered VoC platform to merge survey data with social reviews.
When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Even in 2017, machine learning (a form of AI) was recognized as essential to making sense of unstructured customer feedbackthose open-ended comments that tell you the "why" behind your scores.
Back in 2017, when I wrote Listen or Die , I shared what was then a bit of a controversial opinion: if you want people to pay attention to your VoC program, tie it to compensation! This lesson hasnt fundamentally changed, even with all the advances in AI and automation. AI or not, compensation drives behavior! It still works.
Thats as true in 2025 as it was in 2017 when I first wrote Listen or Die. CRM + VoC integration has gotten a whole lot easier (and smarter) with AI. Today, you can embed VoC insights right into CRM records, so reps or managers dont need to bounce between platforms. Your Turn Have you integrated VoC with your CRM yet?
Closing the loop on customer alerts is one of the most fundamental aspects of an effective VoC program. But despite all the advancements in AI, this is one area where technology hasnt dramatically changed the core principles of closing the loop. It provides immediate ROI, reduces churn, and strengthens relationships.
Starting a VoC program can feel overwhelming. This was true in 2017 when I wrote Listen or Die and is still true in 2025. AI is now making this process faster and more efficient, but technology alone isnt enough! This eliminates the need for manually reading thousands of responsesbut AI alone isnt enough.
Todays rising CX demands mean AI, omnichannel engagement, and deep personalization are no longer nice-to-have in your customer data platformtheyre essential features that any software worth its salt will include. Without further ado, here are our top picks for Customer Experience Management Software in 2025. What Is CX Software?
So, if you are looking for an alternative to Qualtrics then scroll down and see our tried and tested list of top 15 Qualtrics alternatives 2025. 5) 15 Best Qualtrics Alternatives and Competitors of 2025 Stop right there! 5) 15 Best Qualtrics Alternatives and Competitors of 2025 Stop right there! 5) Promoter.io 5) Promoter.io
So to make it easy for everyone involved in searching for alternatives to Google Forms we evaluated a lot of tools and came up with a list of 13 Google Forms competitors 2025. Top 13 Google Form Alternatives in 2025 Heres the top 13 list of Google Form alternatives 2025. Heres how we evaluated them. per month 4.2
This is where Voice of Customer (VoC) tools come into play. VoC tools allow you to discover how your customers feel about your products and services, understand their expectations, and find ways to deliver the best customer experience possible. Let’s dive in and learn more about these VoC tools! What are VoC tools?
AI-Powered Insights : The tool leverages advanced analytics to uncover actionable customer experience trends. Top 19 Medallia Competitors and Alternatives Here are the 19 Best Medallia Competitors and Alternatives in 2025 that you can switch to. $17/month 4.7 Then explore the top 7 GetFeedback competitors and alternatives.
To build a world-class VoC program, you need to analyze and improve the entire customer journey, not just service touchpoints. Today, in 2025, AI is supercharging how companies differentiate between CX and CS, analyze their intersections, and optimize both. Example: A software company uses AI to monitor customer behavior.
If theres one truth about VoC that hasnt changed, its this: without leadership buy-in, your program is dead on arrival. When I wrote Listen or Die in 2017, I emphasized that executive sponsorship is the single most important factor in VoC success. And now, with AI reshaping nearly every part of VoC, has this changed?
Over the past 3 months, Ive been revisiting lessons from Listen or Die: 40 Lessons That Turn Customer Feedback into Gold through the lens of AI. From NPS to VoC, AI has transformed how we look at and act on customer experience. AI is reshaping the way we analyze feedback, allowing for faster and deeper insights.
When I wrote Listen or Die back in 2017, we were already seeing how important mobile was becoming in the VoC world. Despite advances in AI and data visualization tools, your team is still not going to want to scroll through trend graphs or drill down into charts on their phones. This is table stakes in 2025.
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