From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When
eglobalis
MAY 13, 2025
Enterprise vendors like Medallia concede this shift; at a 2025 industry conference, Medallias CEO remarked that B2B organizations must move beyond siloed, survey-centric programs to truly understand customers. Gartner predicts that by 2025, over 75% of organizations will have invested in real-time feedback systems cmswire.com.
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