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This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentimentanalysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. AI can infer customer sentiment from what theyre already saying or writing.
Comparison Table of the Top 15 SurveyMonkey Alternatives & Competitors in 2025 SurveyMonkey Alternatives Features Free Trial Free Version Pricing G2 Rating SurveySensum Inbuilt survey templates Provide AI-enabled text analytics Powerful dashboard for quick view analysis Enables integration with HubSpot, Zendesk, and more.
In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructureddata from customer feedback, online reviews, customer support chat, etc. This helps extract meaningful insights from the feedback by identifying recurring patterns, themes, and sentiments.
Fast forward to 2025, and while AI is beginning to enhance these platforms, human expertise remains just as critical to their success! SentimentAnalysis (Happening) AI-powered sentimentanalysis helps companies gauge customer emotions through unstructureddata (open ended comments) across feedback channels.
What is Medallia – Platform Overview Medallia is an experience management platform that uses experience data points called signals to help drive growth. This AI-enabled experience management solution helps you identify top customer sentiments from unstructureddata with its text analysis and gives you actionable insights.
A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructureddata. These tools come with built-in applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. Let’s dive in and learn more about these VoC tools!
Lesson #13 Revisited: Show Me the ROIHow AI is Making the Business Case for VoC Even Stronger AI strengthens the business case for VoC programs by quantifying revenue at risk, prioritizing high-impact CX investments, and transforming customer feedback into a measurable revenue driver, helping secure executive buy-in with hard data.
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