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No matter how talented you are as a customer experience or market research professional, you need a team to build and sustain a world-class Voice of the Customer (VoC) program. This is as true in 2025 as it was in 2017. Your Best Friend in VoC? If you want a VoC program to work, your IT department must be on board.
This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Next: We look at how businesses are shifting to real-time feedback channels to address these shortcomings.)
Back in 2017, I wrote about the critical importance of communication in Voice of Customer (VoC) programs. The Core Message Still Stands - With a Technological Boost I wrote then that "communication is the next make-or-break element of a successful VoC program," and this remains true! But now, AI has become our communication superpower.
Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. A comprehensive approach that integrates multiple feedback sources, including Voice of the Customer (VOC) metrics, data analytics, and AI, is essential for a complete understanding.
Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. ”—offers a narrow and momentary transactional perspective on customer sentiment.
Comparison Table of the Top 15 SurveyMonkey Alternatives & Competitors in 2025 SurveyMonkey Alternatives Features Free Trial Free Version Pricing G2 Rating SurveySensum Inbuilt survey templates Provide AI-enabled text analytics Powerful dashboard for quick view analysis Enables integration with HubSpot, Zendesk, and more.
Top 10 CustomerGauge Alternatives in 2025 1. Its like having a complete toolkit for managing Voice of the Customer (VOC) data, all in one place. Qualtrics Large enterprises Predictive analysis Benchmarking Advanced reporting capabilities AI-enabled analytics Contact Qualtrics for pricing details 4.4
According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Voice of Customer Voice of customer , or VoC , refers to customers’ feedback about their experiences with and expectations for your products or services. Both groups of technologies can be utilized to make analytics more actionable.
It also covers broader applications of IA throughout the enterprise, including its value in operationalizing the findings from voice-of-the-customer (VoC), customer journey analytics (CJA) and customer experience (CX) solutions. in 2022, and 10% in the next three years, 2023 – 2025. These are conservative projections.
Companies that were expecting to move digitally in 2025 are already here. . Listen to your customers with a comprehensive VOC program and analyze their feedback lucratively. Due to the COVID outbreak, digital transformation that was forecasted to happen in the next 5 years took place in just one, says Freshworks. .
Real-World Cases of Companies Moving Away from NPS Fujitsu Fujitsu transitioned from NPS to a comprehensive Voice of the Customer (VoC) program, integrating various feedback sources to better understand and respond to customer needs. What’s Next in VoC as Traditional Customer Surveys Fade from Our Memories? Eglobalis, [link].
What emerged is a modern roadmap for any company looking to build or evolve their Voice of Customer (VoC) program today. This is the ultimate checklist based on that work combining timeless VoC fundamentals with the incredible new possibilities AI brings to the table. Know where you are on your VoC journey. Still step one.
Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. A comprehensive approach that integrates multiple feedback sources, including Voice of the Customer (VOC) metrics, data analytics, and AI, is essential for a complete understanding.
Back in 2017, when I wrote Listen or Die , I shared what was then a bit of a controversial opinion: if you want people to pay attention to your VoC program, tie it to compensation! VoC programs that connect employee compensation to performanceespecially customer-facing managersare more likely to get traction. It still works.
When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Fast forward to 2025, and weve entered a new era of text analytics. Lets explore three key differences between traditional machine learning and LLMsand why they matter for VoC programs.
Thats as true in 2025 as it was in 2017 when I first wrote Listen or Die. CRM + VoC integration has gotten a whole lot easier (and smarter) with AI. Today, you can embed VoC insights right into CRM records, so reps or managers dont need to bounce between platforms. Bottom Line If your people live in CRM, bring VoC to them.
In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. The foundation of this integration is a VoC software platform! Example : A retail chain uses an AI-powered VoC platform to merge survey data with social reviews.
Net Promoter Score (NPS) has been a cornerstone of Voice of the Customer (VoC) programs for decades. Fast forward to 2025, and while AI has revolutionized how we collect and analyze customer feedback, one truth remains: NPS isnt going anywhere.
Starting a VoC program can feel overwhelming. This was true in 2017 when I wrote Listen or Die and is still true in 2025. The best VoC programs combine AI-driven insights with human expertise to ensure findings are meaningful and actionable. Your Turn How are you balancing AI and the human touch in your VoC program?
Closing the loop on customer alerts is one of the most fundamental aspects of an effective VoC program. This real-time intervention differentiates VoC from traditional market research, which historically provided feedback at an aggregate level! It provides immediate ROI, reduces churn, and strengthens relationships.
In this guide, well walk you through our favorite customer experience platforms that deliver on these promises in 2025 so you can boost loyalty, and build trust. Without further ado, here are our top picks for Customer Experience Management Software in 2025. What Is CX Software? Lets discuss which CX platform is best for your company.
So, if you are looking for an alternative to Qualtrics then scroll down and see our tried and tested list of top 15 Qualtrics alternatives 2025. 5) 15 Best Qualtrics Alternatives and Competitors of 2025 Stop right there! After some research, I’ve listed out the top 15 Qualtrics competitors and alternatives for 2025. 5) Promoter.io
So to make it easy for everyone involved in searching for alternatives to Google Forms we evaluated a lot of tools and came up with a list of 13 Google Forms competitors 2025. Top 13 Google Form Alternatives in 2025 Heres the top 13 list of Google Form alternatives 2025. Heres how we evaluated them. per month 4.2
Source : G2 , Medallia Review, Oct 7, 2024 Comparison Table of the Best Medallia Alternatives in 2025 Medallia Alternative Ideal For Best Features Price G2 Rating SurveySensum Best for medium to enterprise-level businesses looking to automate their CX program and leverage it to impact their bottom line. $17/month 4.7
This is where Voice of Customer (VoC) tools come into play. VoC tools allow you to discover how your customers feel about your products and services, understand their expectations, and find ways to deliver the best customer experience possible. Let’s dive in and learn more about these VoC tools! What are VoC tools?
To build a world-class VoC program, you need to analyze and improve the entire customer journey, not just service touchpoints. Today, in 2025, AI is supercharging how companies differentiate between CX and CS, analyze their intersections, and optimize both. Example: An e-commerce company integrates AI into its VoC program.
If theres one truth about VoC that hasnt changed, its this: without leadership buy-in, your program is dead on arrival. When I wrote Listen or Die in 2017, I emphasized that executive sponsorship is the single most important factor in VoC success. And now, with AI reshaping nearly every part of VoC, has this changed? Not really.
When I wrote Listen or Die back in 2017, we were already seeing how important mobile was becoming in the VoC world. This is table stakes in 2025. Your VoC platform must be responsive. But it remains an essential piece of your VoC strategy. Your Turn How are your teams using mobile to manage VoC?
From NPS to VoC, AI has transformed how we look at and act on customer experience. Over the past 3 months, Ive been revisiting lessons from Listen or Die: 40 Lessons That Turn Customer Feedback into Gold through the lens of AI. Writing this series has been one of the most energizing projects of my career. Check out the complete series below!
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