Beyond Profit: The Ascendancy of Brand Purpose in B2B
ECXO
JUNE 20, 2023
Revisiting and reinforcing your brand purpose – lessons from Philips, IBM and P&G India Philips – ‘O ur purpose is to improve people’s health and well-being through meaningful innovation’ Dutch multinational Philips aims to improve the lives of 3 billion people per year by 2030.
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