Key Differences: Customer Experience Management vs. Customer Relationship Management
SurveySensum
OCTOBER 2, 2024
That’s especially true when it comes to Customer Experience Management (CEM) and Customer Relationship Management (CRM). billion by 2031. Key Metrics Customer satisfaction, Net Promoter Score , and Customer Effort Score. CEM and CRM should go hand in hand, like salt and pepper, which complement one another.
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