article thumbnail

Managing Customer Experience Like a Pro: Inside a CX Manager’s Daily Workflow

Retently

Step 3: Collaborating with Marketing to Turn Feedback Into Actionable Campaigns Customers dont just provide complaints, they also give valuable insights that can shape marketing strategies. A CX Manager works closely with the marketing team to turn customer feedback into better messaging, campaigns, and FAQs.

CX 118
article thumbnail

How to Make the Most of Customer Experience Feedback

Totango

Enterprise Initiated Feedback: Responses to NPS and CES scores, response to direct-action campaigns and marketing collateral, response to training modules, seminars, and other high-contact engagements. Organizations should collect all feedback, positive or negative.

article thumbnail

4 key lessons from the frontlines of critical customer service

Zendesk

To date, Signpost has reached over 60 million people, earning it the distinction of the UN Sustainable Development Goals (SDG) Action Campaign Award in 2023. As a result, they expanded their operations tenfold in just three years.