eglobalis

JULY 31, 2024

Social Media Management Tools Tools such as Hootsuite, Hubspot and Sprout Social among many players allow businesses to manage their social media presence, schedule posts, and track engagement metrics. These platforms also offer social listening capabilities to monitor customer sentiment and respond proactively.

Customer Experience 330

Customer Experience Social Media Predictive Analytics AI 330

Sprinklr

OCTOBER 7, 2021

Today’s marketing teams face a multitude of common challenges around competitive benchmarking: A lack of actionable insights. You need actionable, data-driven insights. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance.

Social Listening 102

Social Listening CXM Unstructured Data Social Media 102

Execs In The Know

FEBRUARY 17, 2023

Both departments have historically been viewed as a cost center within their organization, but by working together to turn social media into a full-service channel, the number of actionable insights, conversions, customer saves, and cross-sell opportunities can be quantified to flip that perception on its head.

Social Media 52

Social Media Artificial Intelligence AI Retail 52

Sprinklr

JULY 22, 2021

To do this, you’ll need to capture product-level feedback from review sites, social media, and other digital channels; integrate first-party data for a 360-degree view of the customer; and unify your data to create the groundwork for AI-powered insights. Step 2: Understand intent to create quick and actionable insights.

Unstructured Data 98

Unstructured Data Social Media Actionable Insights Artificial Intelligence 98