Designing a differentiated B2B experience – a 22 step challenge
ECXO
JUNE 11, 2023
It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. You will need to analyse real-world customers to get to the actionable insight you need. The question most B2B firms should ask themselves is ‘how do we stand out when our products and prices are similar to our competitors’?
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