Remove Actionable Insights Remove B2B Remove Touchpoint
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. You will need to analyse real-world customers to get to the actionable insight you need. The question most B2B firms should ask themselves is ‘how do we stand out when our products and prices are similar to our competitors’?

B2B 390
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change. Moreover, dynamic content personalization allows brands to customize marketing campaigns, emails, and product recommendations, ensuring that every touchpoint aligns with the individuals journey.

AI 276
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The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business

eglobalis

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. Lack of Actionable Insights or Simply Too Few The simplicity of NPS does not provide detailed reasons behind customer ratings. This is the final part of my trilogy about NPS.

NPS 335
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

We will also explore the unique challenges faced by the CX industry and how specific MarTech solutions can benefit B2B customers, with a global focus. Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints.

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Enhancing Tech Adoption through Exceptional Design

ECXO

This article delves into the intricate relationship between digital product design and these two pivotal aspects, highlighting key principles, case studies, and actionable insights for technology companies striving to enhance their market presence and user satisfaction. However, perceptions of ease of adoption vary among individuals.