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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change. Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny.

AI 342
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Next: In contrast, B2C companies deal with huge customer volumes.

AI 317
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The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business

eglobalis

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. Lack of Actionable Insights or Simply Too Few The simplicity of NPS does not provide detailed reasons behind customer ratings. This is the final part of my trilogy about NPS.

NPS 440
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. You will need to analyse real-world customers to get to the actionable insight you need. You will need to analyse real-world customers to get to the actionable insight you need. How do they consume content?

B2B 390
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Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

Customers often like these short surveys because they're quick and painless, and companies like them because they generate high response rates (often 30%+ for B2C and 50%+ for B2B). This range is usually the sweet spot for delivering actionable insights without overwhelming your customers.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. CDPs enable real-time analysis and segmentation.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.