Remove Actionable Insights Remove B2C Remove Touchpoint
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change. Moreover, dynamic content personalization allows brands to customize marketing campaigns, emails, and product recommendations, ensuring that every touchpoint aligns with the individuals journey.

AI 337
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. You will need to analyse real-world customers to get to the actionable insight you need. You will need to analyse real-world customers to get to the actionable insight you need. How do they consume content?

B2B 390
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The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business

eglobalis

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. Lack of Actionable Insights or Simply Too Few The simplicity of NPS does not provide detailed reasons behind customer ratings. This is the final part of my trilogy about NPS.

NPS 434
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

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Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

Customers often like these short surveys because they're quick and painless, and companies like them because they generate high response rates (often 30%+ for B2C and 50%+ for B2B). If your goal is to improve specific touchpoints based on recent experiences, NPS alone wont cut it. But there's no free lunchand heres the catch.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.

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10 CustomerGauge Alternatives to Redefine Customer Success

SurveySensum

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Medallia B2B and B2C businesses Real-time feedback management Customer journey mapping Text and sentiment analysis Analytical dashboards Contact Medallia for pricing details 4.5 What is CustomerGauge?