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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

CRM 195
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

CRM, ERP, and marketing platforms) to create a 360-degree view of the customer. surveys, social media, reviews) to identify trends and actionable insights. Enhanced Customer Feedback Analysis AI automates the analysis of customer feedback, enabling B2B businesses to identify trends and actionable insights.

B2B 399
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May the Customer Experience (CX) Force be with you!

ECXO

Let us embark on this journey through the Star Wars universe to discover actionable insights that can transform the way companies approach their customer relationships. By fostering a culture where diverse perspectives are valued, companies can create innovative solutions that cater to a wide range of customer needs.

CX 296
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Clayton Christensen old quote: “Customers don’t buy products; they hire them to do a job.” – This quote from the father of “disruptive innovation” highlights the idea that customers’ needs are more about solving a problem or fulfilling a job rather than just wanting specific features.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Insights from these teams at companies like Salesforce, DHL, and Walmart highlight trends and areas for improvement. Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights. Companies like IKEA, Samsung, Software AG, and Toyota exemplify this principle.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Insights from teams at firms like IBM, FedEx, and Target highlight trends and areas for improvement. Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer.

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Growth vs. Customer Experience: A Dilemma?

ECXO

A company that ignores these expectations risks becoming irrelevant, no matter how competitive its pricing or how innovative its product offerings may be. Heres why this is crucial for sustainable growth: Informed decision-making: Insights gathered from customers can drive innovation, identify opportunities, and uncover inefficiencies.