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For example, advanced customization, abstract thinking and some types of complex problem solving cannot always be effectively performed by a machine. Businesses who want to use NLP to process customerfeedback will find that this type of A.I. When it comes to processing feedback, categorization is king.
You won't be able to see a complete picture of your customer experience without looking at all metrics. You want to see a complete view of your customers, what's going on, trends, etc. to be able to identify actionableinsights on which you can take action to improve the customer experience."
Metrics and insights, of any kind are important. To paraphrase noted managementconsultant Geoffrey Moore, without metrics companies are blind and deaf, wandering out onto the web like deer on a freeway. It can be extremely useful in providing agents with real-time insights and recommendations.
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