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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Insights from these teams at companies like Salesforce, DHL, and Walmart highlight trends and areas for improvement. Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights. CDPs enable real-time analysis and segmentation.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Insights from teams at firms like IBM, FedEx, and Target highlight trends and areas for improvement. Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer.

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

CX pioneers boost their capabilities by investing in customer data platforms (CDPs) to give them a unified, 360-degree view of customers – across devices, channels, location, culture and time. Evaluate the credibility and reputation of the solution provider, considering industry recognition and customer reviews.

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Your Net Promoter Score is Irrelevant

Retently

To fully realize the potential of your Net Promoter Score (NPS) strategy and see firsthand how Retently can transform your customer feedback into actionable insights, schedule a personalized demo. The post Your Net Promoter Score is Irrelevant appeared first on Retently.

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Strengthen customer connections through communities more easily with Higher Logic Vanilla and Totango

Totango

This program is now available for Totango and Vanilla customers to not only extract insights from community engagement data but, most importantly, to be proactive in their approach to customer relationship management.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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