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Social Media Management Tools Tools such as Hootsuite, Hubspot and Sprout Social among many players allow businesses to manage their social media presence, schedule posts, and track engagement metrics. These platforms also offer sociallistening capabilities to monitor customer sentiment and respond proactively.
Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use sociallistening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.
Document customer service workflows and processes A customer service workflow is a sequence of actions for a particular task from initiation to completion. This helps you identify where you’re successful and where you need to improve.
Social suites platforms are designed just for this purpose. Capture actionable consumer insights. An omni-channel sociallistening strategy is the fuel that makes your customer experience engine run. Configure listening searches by topic, channel, website, and other parameters.
But really, its the engine that drives improvements in the customer experience. By analyzing voices across every channelsurveys, social media rants, support calls, and even subtle shifts in app behavioryou can use CX software to uncover what customers really want. Brands like Foot Locker use its Active Listening tool to gather 2.4x
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