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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

Brian Solis’s journey is one of consistent foresight and evolution, making him one of the most impactful voices in the fields of digital transformation, customer experience, and innovation. Many of my colleagues have expressed similar admiration for his insightful research and his character. When I first read Engage! ,

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May the Customer Experience (CX) Force be with you!

ECXO

Let us embark on this journey through the Star Wars universe to discover actionable insights that can transform the way companies approach their customer relationships. By fostering a culture where diverse perspectives are valued, companies can create innovative solutions that cater to a wide range of customer needs.

CX 296
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, social media, and reviews. Your company can use sentiment analysis to monitor social media, reviews, and customer feedback, enabling you to address concerns and improve brand perception.

B2B 337
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Growth vs. Customer Experience: A Dilemma?

ECXO

Align with their values: Sustainability, social responsibility, and ethical practices increasingly influence purchasing decisions. A company that ignores these expectations risks becoming irrelevant, no matter how competitive its pricing or how innovative its product offerings may be. Segment feedback into actionable categories (e.g.,

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Insights from these teams at companies like Salesforce, DHL, and Walmart highlight trends and areas for improvement. Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights. Companies like IKEA, Samsung, Software AG, and Toyota exemplify this principle.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. Businesses will be able to track and measure customer journeys with greater accuracy.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Insights from teams at firms like IBM, FedEx, and Target highlight trends and areas for improvement. Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer.