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There’s a good reason that the seemingly simple NetPromoterScore (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).
I’d love to specify from the very beginning, we focus on the NetPromoter System , not only on the NetPromoterScore ( that actually changes a lot ). Then we divided the answers according to the categorisation of NPS - into promoters, passives and detractors. linkedin twitter Why ? linkedin twitter Why? "
Categories are key to producing actionableinsights on top of rating questions, such as CSAT score (customer satisfaction),? netpromoterscore (NPS) , how customers are responding to specific features and why some customers may be unhappy with the product or service. . Cannot Design MECE Categories.
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