From vanity to value: How Intercom conducts NPS surveys
Intercom, Inc.
AUGUST 18, 2021
There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).
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