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Social listening: how to turn social data into actionable insight

Customer Think

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. Social listening involves extracting and analysing publicly available information from social media channels, allowing a brand marketer to get closer to […]

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Social Media Management Tools Tools such as Hootsuite, Hubspot and Sprout Social among many players allow businesses to manage their social media presence, schedule posts, and track engagement metrics. These platforms also offer social listening capabilities to monitor customer sentiment and respond proactively.

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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Today’s marketing teams face a multitude of common challenges around competitive benchmarking: A lack of actionable insights. You need actionable, data-driven insights. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance.

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How to build a customer-centric product strategy using real-time product insights

Sprinklr

To do this, you’ll need to capture product-level feedback from review sites, social media, and other digital channels; integrate first-party data for a 360-degree view of the customer; and unify your data to create the groundwork for AI-powered insights. Step 2: Understand intent to create quick and actionable insights.

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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

Social suites platforms are designed just for this purpose. Your unified social suites strategy should: Capture actionable consumer insights. Capture actionable consumer insights. An omni-channel social listening strategy is the fuel that makes your customer experience engine run.

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Unlock Customer Insights with Social Media Text Analytics

SurveySensum

Enhance Experiences at Scale with Automated Actions Insights are only valuable if they lead to action. Traditional social media monitoring provides data, but AI-driven text analytics ensures you can act on it efficiently. This allows you to prioritize and take action on key issues.