Remove Actionable Insights Remove Social Listening Remove Unstructured Data
article thumbnail

The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Today’s marketing teams face a multitude of common challenges around competitive benchmarking: A lack of actionable insights. You need actionable, data-driven insights. Manual data collection. The volume and complexity of unstructured data is growing exponentially and brings new challenges.

article thumbnail

Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Sprinklr

Social suites platforms are designed just for this purpose. Your unified social suites strategy should: Capture actionable consumer insights. Capture actionable consumer insights. An omni-channel social listening strategy is the fuel that makes your customer experience engine run.

article thumbnail

How to build a customer-centric product strategy using real-time product insights

Sprinklr

But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile, new channels are popping up all the time, and the volume of unstructured data from these sources continues to grow and grow. Away from the office, he enjoys traveling and golf.