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May the Customer Experience (CX) Force be with you!

ECXO

Let us embark on this journey through the Star Wars universe to discover actionable insights that can transform the way companies approach their customer relationships. Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value.

CX 296
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. Similarly, Oracle has been using its Oracle Text Analytics tool since 2015 to analyze customer feedback from surveys, social media, and reviews.

B2B 387
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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. Continuous Personalization Customers expect personalized interactions at every touchpoint.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights.

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One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience

ECXO

By viewing customer experience through the lens of Frodos journey, we can uncover practical insights for improving how organizations approach CX. Here are the top customer experience lessons from The Lord of the Rings, complete with actionable insights that will help you build better customer journeys and stronger relationships.

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CX Reports That Get Noticed: How to Create Actionable Insights for Stakeholders

Retently

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Helps teams react fast to emerging issues in different CX touchpoints (e.g., Channel Distribution See which channels are most active email, chat, phone, social media, etc. What should we do next?

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Each touchpoint must then be analyzed to identify pain points and opportunities for improvement.