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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Introduction In todays digital age, the relationship between technology and customer experience (CX) has become almost inseparable. This article explores how technology and customer experience are becoming more interdependent, with a focus on AI’s role in B2B environments.

B2B 337
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May the Customer Experience (CX) Force be with you!

ECXO

Let us embark on this journey through the Star Wars universe to discover actionable insights that can transform the way companies approach their customer relationships. Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value.

CX 296
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Data analytics is critical for processing vast amounts of information to uncover patterns and actionable insights.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Data Analytics : Processing vast amounts of information to uncover patterns and actionable insights. Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Each touchpoint must then be analyzed to identify pain points and opportunities for improvement.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

You will need to analyse real-world customers to get to the actionable insight you need. You will need to analyse real-world customers to get to the actionable insight you need. How do customers experience your brand – across touchpoints? A persona is an archetype of your ideal customer.

B2B 390
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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

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Growth vs. Customer Experience: A Dilemma?

ECXO

The Changing Landscape of Customer Expectations Over the last decade, customer expectations have evolved dramatically, reshaped by advancements in technology, the proliferation of online shopping, and the increasing availability of personalized services. Below is an actionable list to help companies harness CX for sustainable expansion: 1.