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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Crucially, real-time feedback isnt limited to explicit ratings or comments.

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The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business

eglobalis

Lack of Actionable Insights or Simply Too Few The simplicity of NPS does not provide detailed reasons behind customer ratings. Companies often struggle to translate NPS scores into specific actions that can address customer concerns or enhance satisfaction. Those are some of the alternatives you can find more here.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations. CDPs enable real-time analysis and segmentation.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations. CDPs enable real-time analysis and segmentation.

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Lesson #11 Revisited: Where You Start with VoC Depends on Where You Are—And How AI Can Help Along the Way

PeopleMetrics

When I first wrote Listen or Die , I outlined how organizations typically fall into one of three VoC phases: Building, Growth, or Optimization. No matter where you start, the goal remains the samecreating a VoC program that delivers actionable insights, improves customer experience, and drives business results.

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Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

This range is usually the sweet spot for delivering actionable insights without overwhelming your customers. AI can help but shouldnt be solely relied on to drive your VoC strategy (or your career for that matter). This doesnt mean you need lengthy surveysjust balanced ones.

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Fred Reichheld says 95% of all VOC Programmes are set up incorrectly – is yours?

Futurelab

As those who follow me know, I am quite passionate about Voice of the Customer (VOC) Programmes being set up correctly to drive action, engagement and ROI. As the headline says, the majority of all VOC programmes are conceived and implemented in such a way that they don’t deliver the ROI they could (and should).

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