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You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customer service and customer experience. That’s why customerrelationship management (CRM) software is essential for success. The Problem with Marketing. CRM software can help.
Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. The reason is that post-sales interactions are increasingly automated and marketers have the best tools to manage automated interactions effectively.
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