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“Customers are no longer buying products and services– they are buying experiences delivered via the products and services.” – Gregory Yankelovich In a world where your potential competitors are just a click away, customerexperience is the new marketing battleground.
Over the last few decades, many researchers have proven this link between employee behavior, customersatisfaction and the monetary cost of toxic employees. Here are four concrete ways employees impact your brand’s customer perception. The perception of quality will vary from customer to customer.
What makes marketing mix models relevant to customerexperience management? The basic answer is, they illustrate a way to optimize an important set of customer-related resources. On the other hand, marketing mix models offer much greater precision than most customerexperience analysis.
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