Retently

AUGUST 3, 2023

“Customers are no longer buying products and services– they are buying experiences delivered via the products and services.” – Gregory Yankelovich In a world where your potential competitors are just a click away, customer experience is the new marketing battleground.

Net Promoter Score 146

Net Promoter Score Customer Experience Social Media NPS 146

ClearAction

FEBRUARY 27, 2015

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye. Value potential savings as strongly as potential revenue.

Customer Journey Map 118

Customer Journey Map Voice of the Customer Advertising/ Marketing VOC 118

Customer Experience Matrix

DECEMBER 22, 2010

other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. This enterprise market is probably going to evolve into something distinct from traditional “marketing automation”. Given the previous Unica deal.

Advertising/ Marketing 90

Advertising/ Marketing B2C B2B CRM 90

Customer Experience Matrix

DECEMBER 18, 2012

I therefore expect marketing automation vendors to instead shift toward features for acquisition marketers. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising.

Social Media 87

Social Media B2B Advertising/ Marketing Engineering 87

Customer Experience Matrix

JANUARY 14, 2019

Marketing Technology Now let’s turn to marketers. Most European marketers will tell you that their region is behind the U.S. in adoption of advanced marketing technology. based marketers, it’s clear the pain is greater in Europe – despite having slightly fewer data sources to integrate.

B2C 59

B2C B2B Technology Technology 59

SurveySensum

SEPTEMBER 2, 2024

Nevertheless, marketers still need tools that can predict and improve the performance of ads before campaigns launch. Technologies make it possible not to do it manually, optimize resources, and grow ROI. CTV Content and Advertising The CTV advertising segment is showing explosive growth.

Artificial Intelligence 52

Artificial Intelligence Retail Gaming AI 52

Fonolo

JULY 5, 2023

These are typically generational trends caused by new technology or information about a product. Why is Customer Perception Important? Businesses care about customer perception because it directly impacts their bottom line. The perception of quality will vary from customer to customer.

Social Media 104

Social Media Sports Customer Satisfaction Net Promoter Score 104