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7 AdTech Trends to Watch in 2024

SurveySensum

Nevertheless, marketers still need tools that can predict and improve the performance of ads before campaigns launch. Technologies make it possible not to do it manually, optimize resources, and grow ROI. CTV Content and Advertising The CTV advertising segment is showing explosive growth.

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Customer Perception: The Complete Guide

Fonolo

These are typically generational trends caused by new technology or information about a product. Why is Customer Perception Important? Businesses care about customer perception because it directly impacts their bottom line. Marketing allows you to influence how non-customers perceive your company too.