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7 Reasons Why Customer Experience is the Next Competitive Battleground

Retently

Despite the empirical evidence, businesses often make the mistake of being too calculated and cautious when it comes to going above and beyond to make their customers happy. In this article, we’re going to explain seven strong reasons why customer experience matters and why it is the key competitive differentiator.

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Customer Perception: The Complete Guide

Fonolo

Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Here’s your complete guide to improving customer perception of your business.

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These are the 5 customer benefits of Web3

Steven Van Belleghem

This means that they will be able to choose if and when information about them can be shared and/or used with or by advertisers, marketers, researchers etc. And of course, it will drive marketing efforts to become a lot more ethical, because this data model is a lot more transparent and user-empowered.

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When Will Mobile Marketing Break Out?

1 to 1

For instance, according to the 2015 State of Marketing study conducted by Salesforce which canvassed more than 5,000 global marketers, mobile marketing is just the fifth fast growing area where marketing spending will increase this year, behind social media advertising, marketing, and engagement.